YouTube Creator Stories: How Zoella Brought the Best Out of Her Channel

THE RUNDOWN

Zoe Sugg – better known on YouTube as Zoella – has been on the platform since 2009, emerging as one of the leading YouTubers in the beauty and fashion vertical. About to embark on her own Zoella Beauty line and publish her first novels, she has become well known off the platform, but remains hugely engaged with her core audience on her YouTube channel. Here we outline four key strategies that drove Zoella to her current level of success.

THE GOALS

• Build a community for beauty lovers on YouTube
• Share a slice of life for others to enjoy
• Grow views, subscribers and watch-time

THE APPROACH

• Engage fans with authentic, personable content
• Collaborate on a regular basis with a wide range of creators
• Use annotations wisely to keep viewers watching

THE RESULTS

• 14.3 million average video views monthly
• Over 5.8 million subscribers
• 83.6 million minutes average watch-time monthly